{"id":54,"date":"2017-03-04T16:55:36","date_gmt":"2017-03-04T14:55:36","guid":{"rendered":"https:\/\/www.siqni.fi\/ex\/?p=54"},"modified":"2024-10-11T15:48:26","modified_gmt":"2024-10-11T12:48:26","slug":"ihminen-se-tyontekijakin","status":"publish","type":"post","link":"https:\/\/www.siqni.fi\/ex\/blogi\/ihminen-se-tyontekijakin\/","title":{"rendered":"Ihminen se on ty\u00f6ntekij\u00e4kin"},"content":{"rendered":"

Siksi onkin hienoa, ett\u00e4 yritykset ovat pakotettuina tai vapaaehtoisesti, tuoneet entist\u00e4 enemm\u00e4n ihmist\u00e4 toimintansa keski\u00f6\u00f6n. Se keski\u00f6\u00f6n tuotu ihminen on tosin poikkeuksetta asiakas, vaikka ihminen se on ty\u00f6ntekij\u00e4kin.<\/p>\n

Asiakaskokemuksen ratkaisee aina ja poikkeuksetta kuitenkin t\u00e4m\u00e4 j\u00e4lkimm\u00e4inen ihminen, sinun ty\u00f6ntekij\u00e4si. Vain ty\u00f6h\u00f6ns\u00e4 ja ty\u00f6nantajaansa intohimoisesti suhtautuva ty\u00f6ntekij\u00e4 voi tuottaa niit\u00e4 ainutlaatuisia asiakaskokemuksia, jotka synnytt\u00e4v\u00e4t\u00a0uskollisuutta. Ja intohimoinen ty\u00f6ntekij\u00e4kokemus saadaan aikaan vain tuomalla ihminen johtamisen ja organisaatioiden keski\u00f6\u00f6n.<\/p>\n

Parhaiten yll\u00e4olevan ajatusmallin kiteytt\u00e4\u00e4 Hessketin ja Sasserin Palvelun arvoketjun<\/em>\u00a0-malli (ks.\u00a0Putting the\u00a0Service Profit Chain\u00a0to Work<\/a>):<\/p>\n

\"\"<\/p>\n

Asiakasymm\u00e4rrys voidaan vastaavasti m\u00e4\u00e4ritell\u00e4 monella tapaa. Yksi hyv\u00e4 kansankielinen m\u00e4\u00e4ritelm\u00e4 asiakasymm\u00e4rryksest\u00e4 on seuraava:<\/p>\n

Syv\u00e4 \u2019totuus\u2019 asiakkaasta pohjautuu heid\u00e4n k\u00e4ytt\u00e4ytymiseens\u00e4, kokemuksiinsa, uskomuksiinsa, tarpeisiinsa tai haluihinsa, jotka ovat merkityksellisi\u00e4 kulloisellekin teht\u00e4v\u00e4lle tai asialle ja jotka aiheuttavat tunne-el\u00e4myksi\u00e4 kohderyhm\u00e4ss\u00e4.<\/p><\/blockquote>\n

Mielest\u00e4ni yll\u00e4 oleva on my\u00f6s\u00a0hyv\u00e4 kuvaus ty\u00f6ntekij\u00e4ymm\u00e4rryksest\u00e4. Ehdotankin, ett\u00e4 ryhdymme puhumaan my\u00f6s ty\u00f6ntekij\u00e4ymm\u00e4rryksest\u00e4<\/a>, sill\u00e4 se on edellytys ty\u00f6ntekij\u00e4kokemuksen (eX<\/em>), johtamiselle, joka taas m\u00e4\u00e4ritt\u00e4\u00e4 aina asiakaskokemuksesi (cX<\/em>).<\/p>\n

Yhteist\u00e4 n\u00e4ille kaikille on se, ett\u00e4 ihminen kokee, ihminen on merkityksellinen ja ihminen ratkaisee.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yleisesti hyv\u00e4ksytty totuus lienee se, ett\u00e4 asiakasymm\u00e4rrys on asiakasuskollisuuden johtamisen kannalta v\u00e4ltt\u00e4m\u00e4t\u00f6nt\u00e4. Ja edelleen, ett\u00e4 uskolliset asiakkaat tuovat yritykselle parhaan tuloksen.<\/p>\n","protected":false},"author":25,"featured_media":55,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogi"],"acf":[],"yoast_head":"\nIhminen se on ty\u00f6ntekij\u00e4kin - Siqni EX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siqni.fi\/ex\/blogi\/ihminen-se-tyontekijakin\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ihminen se on ty\u00f6ntekij\u00e4kin - Siqni EX\" \/>\n<meta property=\"og:description\" content=\"Yleisesti hyv\u00e4ksytty totuus lienee se, ett\u00e4 asiakasymm\u00e4rrys on asiakasuskollisuuden johtamisen kannalta v\u00e4ltt\u00e4m\u00e4t\u00f6nt\u00e4. 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